Juan Soto


I am Juan Soto (@JuanEnVitrina) Puerto Rican journalist based in the city of Miami Beach, Florida.

Currently, I produce and present the radio program “Cuéntame tu historia”, every Wednesday at 8 pm on ” Despierta Radio “.

Also, I edit this blog, www.juanenvitrina.com and www.fashionvitrine.com , a fashion, beauty and entertainment blog.

The publishing world has been my passion and I have been fortunate that it has been my career. Also, production has been key to my professional and personal development.

Since 2003, I have covered the New York Fashion Week , and I have also been in the fashion weeks of the Dominican Republic and Nicaragua, always focused on supporting Latin American design. Not to mention, the catwalks of my beloved Puerto Rico and those of the city of Miami, my new home.

During my career, I have had the opportunity to interview countless personalities, including one of my favorites, Carolina Herrera.

I remember that to get the interview I spent almost six months in negotiations until finally, I received the yes from the work team of the Venezuelan designer. I came to his studies on 7th avenue in New York super nervous.

The same thing happened to me when I began the steps to interview Nina García. In full success of Project Runway, I received the yes after several months trying. I never forget that when I arrived at the Elle Magazine offices in New York, I was as nervous as when I met Carolina Herrera.

The experience with Narciso Rodríguez was similar. His study is beautiful and there is always a hanger without clothes hanging on the wall. That is the starting point for your designs.

He also had the good fortune to visit  Edmundo Castillo  (now Stewart Witzman’s creative director  ), at the Sergio Rossi factory in Rimini, Italy.

That was an exceptional experience, I cannot deny it. Among other industry personalities, I have also interviewed Agatha Ruiz de la Prada ,  Esteban Cortazar or  Diane von Furstenberg , just to mention a few.

But also to various entertainment personalities, including Celine Dion , during the launch of ‘Enchanting Perfume’, in New York City; Joan Smalls , Puerto Rican pride, as we say in my country. Also to Rubén and Isabel Toledo (QDEP).

In addition to having worked as a fashion editor for the newspaper El Vocero de Puerto Rico, I directed the magazine InFashion Puerto Rico  and  ¡HOLA! Puerto Rico .

During my stay at ¡HOLA! Puerto Rico, as editor-in-chief, I had the opportunity to interview Rita Moreno , which became one of my most emotional and representative interviews.

With that meeting, the artist also reunited with her beloved Puerto Rico, after more than two decades without visiting her.

That trip to New York to meet Rita Moreno was unique and memorable. With that interview I won the Overseas Press Club award in the category of best interview (2013). It was the first time that a magazine like HOLA! it was considered for such a distinction.

After years as a journalist and editor of the written press, I had the opportunity to expand my career outside of Puerto Rico. Thanks to my performance since 2012 as editor of the magazine ¡HOLA! Puerto Rico , I had the opportunity to move to Miami to face a new professional challenge.

It came to HELLO! TV as ‘Talent Relations’ and later I became a talent of the program ÍHOLA! TV and general producer of ¡HOLA! Fashion.

After my years in that television channel, I went back to work with ¡HOLA! Magazine, this time as a Miami correspondent for the ¡HOLA! Edition. USES. Luckily, my relationship with the group HELLO! continues, collaborating with some special projects for the HOLA! TV.

But, today my time is occupied by book publishing, producer of the program Cuéntame tu historia and freelance writer for other projects.

In 2019 I certified as a Professional Life Coach.